Who we are

For the purposes of the UK General Data Protection Regulation and the Data Protection Act 2018, the data controller is Lifetime Tennis UK Ltd ("Lifetime Tennis", "we", "us") of 1 Fanthorpe Street, London SW15 1DZ. We run group and private tennis coaching at The Elms Academy in Clapham, Brockwell Park in Herne Hill and Barn Elms Sports Centre in Barnes.

This policy explains what personal information we collect when you book with us or get in touch, how we use it, and the rights you have over it.

What we collect and how

We collect personal information in a small number of ways:

• Directly from you, when you book a course or lesson on our website, join a waitlist, fill in our contact form or email us
• From someone booking on your behalf, for example a parent or guardian booking a junior place, or a friend booking a course for you
• Automatically from our website, through cookies and similar technologies, as described in our cookie policy

The information we hold is limited to what we need to run your booking:

• Contact details: your name, email address, phone number and, for junior bookings, the child's name and date of birth and the parent or guardian's contact details
• Booking details: which courses, levels and venues you've booked, and payment records. Card payments are processed by Stripe or PayPal; we never see or store your card number
• Communications: emails and messages you send us, and records of what we've sent you
• Any medical or access needs you choose to tell us about so that we can look after you or your child on court. We only ask for this where it's relevant to coaching safely

How we use it

We use your personal information to:

• Take and manage your booking, including confirmations, receipts and any changes
• Tell you about cancellations, weather calls and changes to your course, by email and by text to the number on your booking
• Answer your questions and handle any complaint
• Tell you when the next term or course opens for booking, and about other courses we think you'll be interested in. You can stop these emails at any time using the unsubscribe link or by emailing us
• Understand who plays with us and how our courses are used, so we can improve them
• Keep the records we're required to keep for accounting and tax purposes

Our legal bases for this are the contract we have with you when you book, our legitimate interest in running and promoting our coaching, and, for marketing emails and any health information, your consent, which you can withdraw at any time.

Who we share it with

We don't sell your personal information and we don't share it with anyone for their own marketing. We share it only where we need to in order to run the service:

• Our coaches, so they know who is on court and about any needs you've told us about
• The companies that provide our booking, payment, email and text-message systems, who process it on our instructions
• Where the law requires it

How long we keep it

We keep your information for as long as you book with us and for six years after your last booking, which is the period we're required to keep financial records for. If you ask us to stop sending marketing emails, we keep a note of that so we don't contact you again.

Your rights

You have the right to:

• Ask for a copy of the personal information we hold about you
• Ask us to correct anything that's wrong or incomplete
• Ask us to delete your information where we no longer need it
• Object to, or ask us to restrict, how we use your information, including for marketing
• Withdraw consent where we rely on it
• Ask us to transfer your information to another organisation

These rights aren't absolute, and in some cases the law allows us to decline a request, but we'll always explain why.

Contact and complaints

To exercise any of these rights or ask a question about this policy, contact James Webber, Director: email info@lifetimetennis.co.uk, or write to Lifetime Tennis UK Ltd, 1 Fanthorpe Street, London SW15 1DZ.

If you're not satisfied with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.

Last updated November 2026.